
20% Less Time,20% Less Cost
DNA Boats
The wins for DNA Boats
Nelson-built DNA custom trailer boats — every hull bespoke, every hour tracked. Empower cut labour times and costs 20% each across the workshop.
Every boat one-off
DNA Boats design and build custom trailer boats out of Nelson — no two vessels the same. Bespoke work makes accurate labour tracking essential; guessed hours become quoted losses fast.
Live capture on every build
Empower on the workshop floor captures time against each hull as it's laid up, fitted out, rigged and finished. The office sees which builds are running to plan and which need attention before they run over.
20% out of both sides
The result — a 20% cut in labour time per boat and a matching 20% cut in labour cost. That combination is what makes a bespoke boat-builder actually profitable at the price customers will pay.
Our Productivity Guarantee
You see gains like DNA Boats's in your first year — or we provide unlimited support, free of charge, until you do.
Faster jobs, greater workshop output — with the same overheads.
Stop losing money to manual tracking and hidden inefficiencies.
Get Empower working on your floor in under a week.





